Good evening, please your support.

Course: strategic pricing decision

Case:

McDonalds: 2000s, their sales begin to fall, they must evaluate the impact of the launch of "Small Prices"

Research all the information available on the internet.

Question:

1.Let's suppose that when the "Dollar Menu" is launched, "Extra Value Meal" sales drop 25% and that each "Extra Value Meal" that is discontinued is replaced with a "BigNTasty, some potatoes and a drink", from "Value Menu". By what percentage (%) do "Value Menu" sales vary? And the margin (what about the margin)? How comfortable are they with your analysis?

2.Based on the previous question, how much more must each store sell to earn the same as before?

Indicate the sources found on the Internet

Note.- I have no further information to develop the questions, your support with your tutors criteria.

Thank you so much.