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Good evening, please your support with this question according to the data of the case: Case: McDONALD'S: THE HAMBURGER PRICE WARS https://www.filesharesite.com/files/202107/1626915366McDonalds_Price_Wars.pdf.html Question: 1. Let's

Good evening, please your support with this question according to the data of the case:


Case: McDONALD'S: THE HAMBURGER PRICE WARS

https://www.filesharesite.com/files/202107/1626915366McDonalds_Price_Wars.pdf.html

Question:

1. Let's suppose that when the "Dollar Menu" is launched, "Extra Value Meal" sales drop 25% and that each "Extra Value Meal" that is discontinued is replaced with a "BigNTasty, some potatoes and a drink", from "Value Menu".

  • By what percentage (%) do "Value Menu" sales vary?
  • And the margin (what about the margin)?
  • How comfortable are they with your analysis?


You can consider the case tables.

 

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