Good strategy, plus good strategy execution, equals good management. A winning strategy must fit the enterprise's external and internal situation, build sustainable competitive advantage, and improve company performance. SWOT analysis is a simple but powerful tool for sizing up a company's resource capabilities and deficiencies, its market opportunities, and the external threats to its future well-being.

A SWOT Analysis is usually done in a matrix format, as shown, but you should create your SWOT in OUTLINE form. Include Follow the sentences with a citation to show the source of your information. For example:

Strengths

• XYZ has worldwide brand recognition. In it's 10K filing, XYZ lists brand recognition as one of its assets 
• XYZ
• XYZ
• XYZ

Include the following in your outline, and tell about each one in a few sentences:

2. Identify company resource strengths and competitive capabilities. 
4. Identify company resource weaknesses and competitive deficiencies 
6. Identify the company's market opportunities
8. Identify external threats to the company's future business prospects.  

This is where you would list your recommendations. Recommendations would be based on your research and on your findings when you did the SWOT Analysis . This is where the company needs improvement or can take advantage of changing business conditions. These are your recommendations; state no more than three. NEVER use first ("I") or second person ("you") in a case analysis. Use the third person ("they").

Part 3: Conclusion

Every paper needs a conclusion. This is a summary of all three parts of your Case Analysis, including the Introduction and SWOT  . The conclusion should revisit the key points or issues that you are trying to relate to the reader. Emphasize the positive by emphasizing the strengths and opportunities that have already been discussed.