Please research a small business Chagrin Falls Popcorn Shop (https://www.chagrinfallspopcorn.com/) social media, and mobile marketing they have been using, etc). In the final exam, you will put together a comprehensive social media and mobile marketing plan for the business.

1. Who is the target market of this business?
   1. Think about at least two different segments.
   2. For each segment, describe their demographics, geographics, psychographics, and behavioral characteristics.
2. What is the business' overall marketing goal?
   1. Think along a social media goal and potential metrics as measures.
   2. Think along a mobile goal and potential metrics as measure.
   3. Explain why you pick the goals.
3. Recommend three social media marketing tactics.
   1. You must know what it currently does and what it has not done yet. You can help the business improve its current social media campaign. You can also offer something new.
   2. Explain what you plan to do (no need to actually create the content).
   3. Explain how it helps the target market and goal.
   4. Provide metrics that can be used to measure the success of each tactic.
4. Recommend three mobile marketing tactics.
   1. You must know what it currently does and what it has not done yet. You can help the business improve a current mobile campaign. You can also offer something new.
   2. Explain what you plan to do (no need to actually create the content).
   3. Explain how it helps the target market and goal.
   4. Provide metrics that can be used to measure the success of each tactic.