Goodie Mob Corp. will pay a year-end dividend of $2, and dividends thereafter are expected to grow at the constant rate 2% per year. The risk free rate is 1%, and the expected return on the market portfolio is 12%. If Goodie Mob stock has a beta of 0.75, its price should be __________. If Goodie Mob is trading at $100, you should take a ___________________ position in the stock. WHY?