Goodwill adapts its store formats and merchandise plans to match the innovativeness and disposable income of shoppers in nearby neighborhoods. For instance, customers of its boutique store in the Haight$-$Ashbury neighborhood of San Francisco are more likely to demonstrate greater $\_\_\_\_\_\_\_\_\_\_$ for trendy fashions.

a

motivation

b

an evaluation of alternatives

c

greate rate of adoption

d

cognitive dissonance

e

extensive information search