Google 10k 2018.pdf

A1: The difference between Alphabet and Google is

A2: The two main ways that Alphabet makes money are

A3: The y/y revenue trend is

A4. The y/y gross margin trend is

A5. The y/y net margin trend is

A6. How much (in %) does Google contribute to Alphabet revenues?

A7. How much cash and cash equivalents (marketable securities) does Alphabet have on its balance sheet?

A8. How much goodwill does Alphabet have on its balance sheet?

A9. Who controls the Alphabet?

A10. Explain the two key monetization metrics for Google.