Google Analytics Exercise (35 min) Please use the Google Analytics Demo Account to answer the questions below. Before everything, first set your time from Sep 1.2022 Sep 30 2022 Audience: understand the current consumers and potential consumers. 1. How many total sessions and users did the Google Merchandise Store have during September 2022? 2. Compare the number of total sessions and users in September 20 to the same time period in 2021. Do you see a negative or a positive change? Report the change percentage 3. Set time back to Sep 2022. How many users are returning visitors 4. What is the top age group that generated most sessions and sales revenue during Sep, 2022? Which gender is the highest? Segmentation: Now focus on understanding two segments: 1) female, 25-34 years- olds and 2) male 18-24 years olds. We will add 2 segments in Goog Analytics so to differentiate them from the overall consumers. How to: 1. To create a new segment, click on the plus sign next to "all users 2. Click on "new segment" -> click demographics and select female and age 24-34. Name this segment Female 25-34 3. Follow the same steps to create the male 18-24 segment. Acquisition: understand which touchpoint brings traffic and revenu Fill the table, which answers Questions 5-6. Top three channels (by sessions) The channel with the highest bounce rate The channel with lowest bounce rate Female, 25-34 Male, 18-24