Google and the Government of China: A Gase Study in Cross-Cultural Negotiations.

Please develop a negotiation planning guide for both.

1. Define the relative importance of each issue below, and define th bargaining mix.

Globalization and cultural differences.

Googles ethical consideration and corporate social responsibility.

Internet Censorship policies- all companies operating in China have to comply with the censorship.

Power of the Chinese government on the business sector - regulation on foreign companies, limiting stake of the Chinese company.

2. Define the interests.

3.Define you limits, including s resistance point.