Google biases its own search results in favor of Google offerings, the European Union found in levying a $2.7 billion fine in 2017. One recent study said that less than half of the mobile and desktop searches on Google result in a user clicking through to a non-Google site. The EU also imposed a $5 billion fine on Google for requiring smartphone makers using Googles market-leading Android operating system to pre-install Googles search app and its Chrome browser on their devices.

Google, thanks in part to acquisitions of potential rivals such as DoubleClick, has come to dominate software tools at every layer between online advertisers and websites, including the main tech platform that connects buyers and sellers of display ads, this argument goes.

1. As an ethical top executive at Google, how how could you be most effective in expanding revenues while observing ethics in marketing practices for buyers of a core service to purchase additional products? (suggested length: 200 to 250 words)

2. What are the underlying values that drove your position? What is your reasoning, which you could share with employees and stakeholders, to justify your policies? suggested length: (200 to 250 words)

Please post the reference