Google has widely posted the following: $$to organize the world$$s information and make it universally accessible and useful.$$ This is most likely a part of Google$$s $\_\_\_\_\_\_\_.$

marketing plan

strengths

mission statement

marketing objective

corporate strategy

Assessment question

The Coca$-$Cola Company introduced a low$-$sugar, high$-$protein, lactose$-$free dairy milk product called Fairlife. For Coca$-$Cola, Fairlife milk products represent which of the following growth strategies?

Product penetration

Market penetration

Diversification

Product development

Market development

Assessment question

Procter & Gamble$$s Tide laundry detergent has a dominant share of the detergent market in the United States. It makes $$4\mathrm{.}5$ billion in sales of this detergent brand. However, the detergent market has reached market saturation in the United States. With this information, what type of product is Tide based upon the Boston Consulting Group$$s market growth$/$market share matrix?

Question mark

Pig

Star

Dog

Cash cow