Google, Inc.: The Risks and Rewards of a Dutch$-$Auction IPO

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$4.$ How should Google compete with giants Yahoo! and Microsoft, while remaining true to the company's core search engine business?

$5.$ What role should Larry Page and Sergey Brin play? What role should Cindy McCaffrey, the Vice President of Corporate Marketing $($also in charge of Google's corporate communication$)$ play?

$6.$ Can Google maintain its unique corporate culture and management structure as a public company? If so$,$ how? If not, how should they change?