help me to answer them A food delivery service aimed at college students is considering a new sales promotion. Which sales promotion would likely have

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A food delivery service aimed at college students is considering a new sales promotion. Which sales promotion would likely have the most usage? a. Newspaper ad b. Digital coupon c. Public relations d. Personal selling Answer: 2. Kevin is the owner of a new coffee shop and wants to encourage customers to try his new bakery items in addition to his drinks. Which sales promotion could Kevin use to incentivize his customers? a. Direct mailers b. Free samples c. Frequent-user program d. Radio ad Answer: 3. Michael at Paper Suppliers inc. wants to sell paper in bulk to Ryan at a nearby business. Which promotion method would be most helpful? a. Public relations b. Personal selling c. Direct marketing d. Broadcast advertisement A real estate agent directly mails you a postcard encouraging you to use her service. This could be an example of: a. Outdoor advertisement b. Direct marketing c. Digital advertising d. Frequency Answer: 5. Coca Cola is a very well-known brand. Most people know how Coca Cola tastes and what the other competition is like. The majority of their advertising would be related to what advertising purpose? a. Inform b. Persuade c. Remind and reinforce d. Prospect What is the result of effective Search Engine Optimization? a. More people search for your website b. Pages on your website rank higher on search engine results pages c. More people search using keywords on your web pages d. All of these are correct Answer: 7. What is the metric that represents the number of times an ad is displayed? a. Conversion b. Click c. Impression d. Call-to-Action Answer: 8. What is the first step to creating a PPC ad campaign? a. Research and select keywords b. Set an objective c. Define the audience d. Build a landing page The component of an online display advertising network that is the people or organizations that create and pay for ads is the: a. Advertiser(s) a. Publishers b. Advertising network c. Consumers Answer: 10. What is a bit of data that gets stored on your computer when you visit certain websites? a. Impression b. Cost-per-click c. Cookie d. None of these 11. Social media provides consumers a means to which of the following? a. Community b. Marketing c. Communication d. All of these Answer: 12. In which of the following platforms is there a notable demographic difference with more women using the platform than men? a. Instagram b. Linkedin c. Snapchat d. Pinterest Answer: 13. Which of the following is NOT a part of Facebook's personality? a. Widening age demographic, including those above 65 years old b. Large ad targeting c. Growing rapidly, with over 2.6 bilition new app installs around the world d. Businesses can create "pages," which act as landing pages for businesses 14. Social media platforms are built around which of the following? a. Brand image b. Feedback and ideas c. Presentation d. Interaction and community Answer: 15. Tracking which of the following can keep a marketer up to date on what's new and relevant in the industry? a. Customers b. Statistics c. Keywords d. Competitors 16. Which of the following is an example of a distribution channel a company might use to get its products to market? a. An online retailer, like Amazon b. A traditional retailer, like Walmart, Target, or Costco c. A team of sales representatives d. All of these are channels Answer: 17. Distribution channels provide many benefits to the companies that use them. What is the benefit a channel might provide to a firm wanting to expand in a foreign country in which it currently has no presence? a. Differentiation b. Access to new markets c. Economies of scale d. Efficiency Answer: 18. The two major types of channels are: a. Real and virtual b. Formal and informal c. Economic and logistical d. Direct and indirect 19. What is certain to occur when a brand uses more than one channel, direct and indirect, or multiple indirect channels? a. Cooperation b. Collaboration c. Cross selling d. Conflict Answer: 20. You manufacture a consumer product that you want in the widest possible distribution, anywhere and everywhere you can sell it. What intensity of distribution does this represent? a. Intensive b. Selective c. Exclusive d. Targeted 1. Which of the following includes the uncontroliable forces that affect both the company and all elements in the immediate environment and establishes the context in which business occurs? a. External environment b. Subsidiaries c. Microenvironment d. Supply chain Answer: A 22. Tariff policies and trade agreements fail under which category of external environment forces? a. Political b. Competitors c. Environmental d. Treaties Answer: 23. You sell a line of luxury handbags in which your customers need to have a significant amount of extra spending money. Which force of the external environment would be smartest for you to focus on? a. Economic b. Social c. Technological d. Customers 24. You sell a line of fun and quirky handbags to those in college. You want to know if your target market group will be larger or smaller in the future. Which force of the external environment would be smartest for you to focus on to find this? a. Economic b. Social c. Technological d. Customers Answer: 25. WHAT?!? You just found out that a company has not only stolen your logo and tagline, but they're using your company name as their own as well. This is an example of which force in the external environment? a. Environmental b. Political c. Legal d. Economic Answer: 26. When developing a product marketing plan, which of the following should be developed first? a. The elements covering who the brand is and why it exists b. The 7 Ps of marketing "puzzle pieces" c. The customer response assessment plan d. The plan for the product's future price and distribution Answer: 27. You have just written out the following regarding your company: "We exist to help teachers help the world. We want to equip instructors to teach in innovative ways." This would fit best in which part of the marketing plan? a. The marketing tools - Ps of marketing b. In the customer response assessment plan c. In the product and marketing objectives d. In the brand identity 28. When developing the target market section of the marketing plan, a marketer might ask which of the following questions? a. Are there any unmet needs in the market? b. Have we met our sales quota for the month? c. What do we hope to accomplish in the next six months? d. How will we price this product or service for our customers? Answer: 29. The measurements for success in the product and market objectives should be each of the following except: a. Only sales oriented b. Quantifiable c. Measurable d. At a reasonable point in the future 30. Which characteristic tends to be true of companies who do not have a marketing analytics process? a. They use metrics to track activity b. They see marketing as a revenue center c. Their leaders rely on instinct instead of data d. Their success determination is objective