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Google products are known for their innovative approach in technical designs. However, Google Inc. invested a lot of money to innovate its product called Google

image text in transcribedGoogle products are known for their innovative approach in technical designs. However, Google Inc.

invested a lot of money to innovate its product called Google Glass.

Question 2: Google products are known for their innovative approach in technical designs. However, Google Inc. invested a lot of money to innovate its product called Google Glass. The scenario was like "Google became caught up in the storm of its own making when it marketed Glass. The company wanted to capitalize on the hype, hope, and potential of the product instead of selling the reality. Rather than promoting the product as a prototype technology from the future as initially intended, the hype-building marketing campaign and high sticker price of Glass gave it the allure of a super-premium product". Conduct some independent research and carry out root cause analysis explaining the reason why Google Glass failed to meet customer requirements. You must use any two root-cause analysis techniques to reach a conclusion

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