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Google wants to develop a laptop to compete with Apples MacBook Pro. Google believes the price of this model must be no more than Apples
Google wants to develop a laptop to compete with Apples MacBook Pro. Google believes the price of this model must be no more than Apples price of $1,199 per unit to be competitive. Google expects to sell 20,000 units of this laptop model and has a target markup percentage of 25%. Assumed data for Google follow. Google uses the total cost method in setting its laptop price.
Variable costs | Per unit |
---|---|
Direct materials | $ 490 |
Direct labor | 60 |
Overhead | 140 |
Selling, general, and administrative | 10 |
Fixed costs | Annual total |
---|---|
Overhead | $ 2,500,000 |
Selling, general, and administrative | 1,500,000 |
Required: 1. Compute Googles total cost per unit if 20,000 units are produced. 2. Determine Googles dollar markup per unit. 3. Determine Googles selling price per unit.
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