GoPro in 2020: Have its Turnaround Strategies Failed?

1. What does the PESTEL analysis reveal about the action camera industry in 2020

2. What are GoPro's resources? Do they led to a sustainable competitive advantage (VIRO analysis)?

3. Analyze the data from step 1 to decide whether data from a segment pose a threat or opportunity for the analyzed company

a. state whether a segment poses a threat or opportunity

b. Provide the evidence for that statement from the previous step "a" and justify it