Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Gosford Rocks Ltd mines and distributes sandstone. Most of the companys sandstone is sold to contractors who use the product when constructing luxury houses. Carly,

Gosford Rocks Ltd mines and distributes sandstone. Most of the companys sandstone is sold to contractors who use the product when constructing luxury houses. Carly, company CEO, believes the company needs to advertise to increase sales. She has proposed a plan to the other managers that Gosford Rocks spend $300000 on a targeted advertising campaign. The company currently sells 50 000 tonnes of sandstone for total revenue of $10000000. Other data related to the companys production and operational costs follow:

Direct labour

$3 000 000

Variable production overhead

400 000

Fixed production overhead

700 000

Selling and administrative expenses:

Variable

100 000

Fixed

600 000

REQUIRED:

a) Compute the break-even point in units (i.e. tonnes) for Gosford Rocks.

b) Compute the contribution margin ratio for Gosford Rocks.

c) If Carly decides to spend $300000 on advertising and the company expects the advertising to increase sales by $600000, should the company increase the advertising? Why or why not?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Survey of Accounting

Authors: Carl S Warren

5th Edition

9780538489737, 538749091, 538489731, 978-0538749091

More Books

Students also viewed these Accounting questions

Question

=+ d. What happens to Oceanias trade balance?

Answered: 1 week ago

Question

=+ e. What happens to Oceanias real exchange rate?

Answered: 1 week ago