Gourmet is the largest food retail chain of Pakistan, based in Lahore. With 7 processing units, over 100 outlets and 3 restaurants, Gourmet outreach to a huge population for fresh, healthy and hygienic food in affordable prices. Because of over-whelming support of the customers, Gourmet expanded not only in Lahore but across the province of Punjab. The company has shown an explosive annual growth of more than 25% in its business since 1987, when Mr. Muhammad Nawaz Chatha started this unique business with only one sale outlet in the area of Ichchra, Lahore. With his commitment and strenuous effort to provide best quality food products in a convenient and unmatched displaying manner, Gourmet has become a success story of business growth in Pakistan i.e. expansion of Gourmet Bakers into food outlets, catering service and furniture business. Mr. Chattha believes Gourmet is a family legacy of public interest that we value, safeguard and promote wholeheartedly; with the aim of providing best quality food in affordable prices. Thats why Gourmet never broke its rules despite increase in cost of production. Gourmet aims to make its customers lives more pleasurable through its scientific processes, nutritious methods and latest machinery in the factories and laboratories. With its current trend, growth of Gourmet is set to witness increase in time ahead. In your opinion, as business student, which entrepreneurial initiatives taken by Mr. Chatta became the reason for the success of Gourmet Pakistan?