GPS Marketers was hired to revamp an outdated website for a company that designed and manufactured measurement and control instruments related to weather and water. During the development of the website, GPS set up first-party cookies. Why can first-party cookies be of benefit to the company's customers?

• First-party cookies help customers remember usernames and passwords and help the company customize its customers' website browsing experience.
• First-party cookies are meant to help customers differentiate themselves from other customers who might not be as valuable to a company.
• First-party cookies are beneficial to customers because they allow them to see related products without visiting the website.
• First-party cookies help customers avoid websites that might be harmful and where computer viruses might potentially infect a computer.

GPS Marketers is doingwebsite development for a wedding planner. They are talking with the client about the benefits and downsides of allowingphotographers, videographers, caterers, musicians, printing shops, and floral shops to place third-party cookies on the website. Would this be a good idea, and why or why not?

• No, permitting third-party cookies would breach customers' trust by sharing their sensitive information with businesses who might take advantage of them.
• No, permitting third-party cookies reduces the chances that customers will purchase the wedding planners services and increases the chance they will see an advertisement for something better.
• Yes, third-party cookies enable customers to choose more wisely where they spend their time on the web and avoid unnecessary distractions during the busy wedding planning process.
• Yes, third-party cookies benefit customers who are planning a wedding by helping target ads for items or services they might need for the wedding, like photography and catering.

GPS Marketers was contracted to do the marketing for Heart and Home, an online marketplace for handmade furniture and other home goods. Since there had been several high-profile data breaches in the news lately, part of their marketing strategy was to be prepared to respond quickly if a data breach ever occurred. GPS worked closely with the IT department and was prepared to notify the right people, including those affected, within 24 hours. They also ensured that customers were educated about protecting their data. Why is it important for marketers to care about data breaches?

• Being aware of the potential for data breaches helps marketers build security into their marketing campaigns.
• Marketers need to care about protecting customers' data because customers shouldn't have to be responsible for protecting it themselves.
• Because hackers can cause great damage to brands, marketers need to care about protecting data.
• Protecting data should be important to marketers because it demonstrates that a company is above corruption.