Grace Kennedy (GK), a large Caribbean Corporation, has decided, that in order to achieve its overall corporate revenue targets, it needs to sell more of its products in overseas markets, since, for many of these products, the domestic market is nearing saturation. GK wants to choose markets which offer the greatest long-run return on investment (market potential).

Required Explain three (3) indicators of an export markets potential, which Grace Kennedy should examine or analyse before making the choices of these markets.

QUESTION 2 - Grace Kennedy has now chosen some new overseas markets to enter. Some of these markets are comprised of populations which are non-English speaking and with cultures, which are generally quite different from that of its domestic Jamaican customers.

Required Advise Grace Kennedy in terms of the options they may have, in determining the general Global Marketing Programmes or Marketing strategies to use in the overseas markets.

QUESTION 3 a) Explain to the Export Manager of GK, the concept behind the WTO, and its role in trade.

b) Brief the Export Manager on the importance of understanding tariffs and quotas for international trade and the implications for GK.

4. Gs Stationery & Office Supplies operates in Manatee Island in the Caribbean. The company uses a direct distribution channel and has never done any formal advertising. The marketing manager wants to focus on advertising and distribution as the company seeks to satisfy customers needs.

1. Distinguish between direct distribution channel and indirect distribution channel in your own words.
2. Outline three (3) factors that may influence Gs Stationery & Supplies to choose s direct distribution channel.
3. Discuss three (3) ways in which Gs Stationery could benefit from Advertising.

5. With the support of his father Richard Harris, who had been operating a farm, Joel, who was armed with a major in Marketing and a minor in Entrepreneurship took a business decision to venture further up the agriculture value chain and manufacture a range of exotic herbal teas and supplements using the leaves and seeds of the moringa plant, turmeric, cerassee, cinnamon, ginger, and combinations of those products, as well as high-value Jamaican black castor oil herbal teas in 2014.

The products are sold under the firm and brand name of, Shavuot, and are doing so well in sales and profit that the business has sought to expand its presence in select international markets.

a) Joel, being a Marketer by training, understands well the value of determining the stage of the Product Life Cycle (PLC) that his firm, Shavuot is currently at. He has therefore contracted you to carry out the exercise of identifying with justification, the stage of the Product Life Cycle that the Shavuot brand is currently at.

b) You have also been asked to identify and recommend a comprehensive marketing strategy for the next phase of the PLC,with respect to the Shavuot brand. [Hint- be sure to structure the recommended marketing strategy along the dimensions of the marketing mix)

6. IT'S ELECTRIC!!

Most major car brands such as Honda, BMW, Ford, Kia, Benz and Audi have released and promoted their new line of electric vehicles (EVs).

Name the process, and list the steps you would go through, in making a purchase for an electric vehicle as a consumer.