Grade instruct 8 En 2018 Pred Project Description: Exp19_Excel_Ch06_Cap_High_West_Fashions Your company has decided to launch online advertising campanhaves customers the bilo purchase heavily You are the digital marketing director for High West Fashion, regional cong company that species in custom shirts discounted products. You have the task of determing the optimal of advertising to purchase in order to maximize K profit and most effectively tire resources Steps to Perform: Step Points Possible 1 0 2 5 Instructions Start Excel Download and open the file named name to the beginning of the Fapte Storchos Capcomo habito manter Grader has automatically added your last On the Direct Marketing worksheet, create appropriate range names for Design Fee free Cooler Per-Ad (cell B9). Total_Clicks (cello) Profit_per_Click(811), and Gross Profit Edit the existing name range Design_fee to Design_Fee2021 to refect the current year. and Net Profit (13) Use the newly created range names to create a formula to calculate Gross Profit (cell B12) Create a new worksheet named Range Names, paste the newly created range name information in cell A1, and resize the columns as needed for proper display 3 4 4 6 5 5 6 6 7 5 Mac users, use the Insert menu to insert a new worksheet and paste the range names On the Direct Marketing worksheet use Goal Seek to determine the optimal click rate in order to earn a $5,000 net profit Starting in cell E4. Complete the senes of substitution values ranging from 2% to 8.5% at increments of 50% vertically down column E. Enter references to the Gross Profd and Net Profit in the correct location for a one-variable data table Complete the one variable data table, and then format the results with Accounting Number Format with two decimal places Apply custom number formats to display Gross Profit in cell F3 and Net Profit in cell G3. 8 3 9 6 10 4 Copy the response rate substitution values from the one-variable data table, and then paste the values starting in cell 14 4 12 Type 10000 in cell 3. Complete the series of substitution values from 10000 to 40000 at 5000 increments 3 13 14 Enter the reference to net profit formula in the correct location for a two-variable data table. Complete the two-variable data table and format the results with Accounting Number Format with two decimal places 4 7 5 Apply a custom number format to make the formula reference appear as Net Profit 3 On: 08/12/2020 Exp19_Excel_Cho6_Cap - High West Fashion 15 w 3.337 3 E Instructions Points Possible Step 16 17 Make the Direct Marketing worksheet active. Create a scenario named Best Case using Number of Ads and Chok Rate. Enter these values for the scenario: 40000 and 6.6% Create a second scenario named Worst Case using the same changing cells. Enter these wales for the scenario: 10000 and 1% Create a third scenario named Most Likely, using the same changing cells. Enter these values for the scenario: 10000 and 6.83% 18 19 20 4 Generate a scenario summary report using Gross Profit and Net Income. Return to the Direct Marketing 2 worksheet. Load the Solver add-in if it is not already loaded. Launch Solver and set the objective to calculate a net profit of $20,000 Use Number of Ads and click Rate (B4:B5) as changing variable cells. 21 4 22 Set a constraint to ensure Number of Ads purchased is less than or equal to 40,000 2 23 Set a constraint to ensure Click Rate is less than or equal to 7% (Mac users should enter the 2 value in decimal form Example .07) 24 3 25 4 Solve the problem. Generate the Answer Report Create a footer on all worksheets with your name on the left side, the sheet name code in the center, and the file name code on the right side. Save and close Exp19_Excel_Cho6_CAP_Direct Marketing.xlsx. Exit Excel Submit the file as directed 26 0 Total Points 100 Grade instruct 8 En 2018 Pred Project Description: Exp19_Excel_Ch06_Cap_High_West_Fashions Your company has decided to launch online advertising campanhaves customers the bilo purchase heavily You are the digital marketing director for High West Fashion, regional cong company that species in custom shirts discounted products. You have the task of determing the optimal of advertising to purchase in order to maximize K profit and most effectively tire resources Steps to Perform: Step Points Possible 1 0 2 5 Instructions Start Excel Download and open the file named name to the beginning of the Fapte Storchos Capcomo habito manter Grader has automatically added your last On the Direct Marketing worksheet, create appropriate range names for Design Fee free Cooler Per-Ad (cell B9). Total_Clicks (cello) Profit_per_Click(811), and Gross Profit Edit the existing name range Design_fee to Design_Fee2021 to refect the current year. and Net Profit (13) Use the newly created range names to create a formula to calculate Gross Profit (cell B12) Create a new worksheet named Range Names, paste the newly created range name information in cell A1, and resize the columns as needed for proper display 3 4 4 6 5 5 6 6 7 5 Mac users, use the Insert menu to insert a new worksheet and paste the range names On the Direct Marketing worksheet use Goal Seek to determine the optimal click rate in order to earn a $5,000 net profit Starting in cell E4. Complete the senes of substitution values ranging from 2% to 8.5% at increments of 50% vertically down column E. Enter references to the Gross Profd and Net Profit in the correct location for a one-variable data table Complete the one variable data table, and then format the results with Accounting Number Format with two decimal places Apply custom number formats to display Gross Profit in cell F3 and Net Profit in cell G3. 8 3 9 6 10 4 Copy the response rate substitution values from the one-variable data table, and then paste the values starting in cell 14 4 12 Type 10000 in cell 3. Complete the series of substitution values from 10000 to 40000 at 5000 increments 3 13 14 Enter the reference to net profit formula in the correct location for a two-variable data table. Complete the two-variable data table and format the results with Accounting Number Format with two decimal places 4 7 5 Apply a custom number format to make the formula reference appear as Net Profit 3 On: 08/12/2020 Exp19_Excel_Cho6_Cap - High West Fashion 15 w 3.337 3 E Instructions Points Possible Step 16 17 Make the Direct Marketing worksheet active. Create a scenario named Best Case using Number of Ads and Chok Rate. Enter these values for the scenario: 40000 and 6.6% Create a second scenario named Worst Case using the same changing cells. Enter these wales for the scenario: 10000 and 1% Create a third scenario named Most Likely, using the same changing cells. Enter these values for the scenario: 10000 and 6.83% 18 19 20 4 Generate a scenario summary report using Gross Profit and Net Income. Return to the Direct Marketing 2 worksheet. Load the Solver add-in if it is not already loaded. Launch Solver and set the objective to calculate a net profit of $20,000 Use Number of Ads and click Rate (B4:B5) as changing variable cells. 21 4 22 Set a constraint to ensure Number of Ads purchased is less than or equal to 40,000 2 23 Set a constraint to ensure Click Rate is less than or equal to 7% (Mac users should enter the 2 value in decimal form Example .07) 24 3 25 4 Solve the problem. Generate the Answer Report Create a footer on all worksheets with your name on the left side, the sheet name code in the center, and the file name code on the right side. Save and close Exp19_Excel_Cho6_CAP_Direct Marketing.xlsx. Exit Excel Submit the file as directed 26 0 Total Points 100