Question
Grandpa Jim s old cell phone was a flip phone that just broke.He used it only for making & talking on calls. He bought a
Grandpa Jim s old cell phone was a flip phone that just broke.He used it only for making & talking on calls.
He bought a new iphone at the Apple Store.
a)What is his degree of Consumer Learning Needed called?
b)Why is that the case? c)What Marketing strategy is appropriate for this situation?
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Handbook Of Digital Currency Bitcoin Innovation Financial Instruments And Big Data
Authors: David Lee Kuo Chuen
1st Edition
0128021179, 978-0128021170
