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Graphics Plus is a graphic design studio that specializes in logos and business stationery. The business made a $65,000 investment. The desired return is 12%.

Graphics Plus is a graphic design studio that specializes in logos and business stationery. The business made a $65,000 investment. The desired return is 12%. Graphic Plus designs and prints 3,000 orders per year. Graphic Plus incurs the following costs:

Variable

Fixed

Design costs

$45 per order

$50,000 per year

Production costs

$125 per order

$39,000 per year

Marketing costs

$2,500 per year

Shipping costs

$15 per order

Required

  1. Determine the mark-up percentage using absorption cost-based pricing.
  2. Determine the selling price based on the absorption cost-based pricing.
  3. Determine the mark-up percentage using total variable cost-based pricing.

4.Determine the selling price based on the total variable cost-based pricing.

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