Question
Great Giraffes is a specialty pet gift shop selling exotic pet-related items online. The shop has no physical location. Results for last year are shown
Great Giraffes is a specialty pet gift shop selling exotic pet-related items online. The shop has no physical location. Results for last year are shown next:
For internal planning and decision-making purposes, the owner of Great Giraffes would like to translate the company's income statement into the contribution margin format. Since Great Giraffes is online only, all of its cost of goods sold is variable. A large portion of the selling and marketing expenses consists of freight-out charges($19,000), which were also variable. Only 20% of the remaining selling and marketing expenses and 25% of the website expenses were variable. Of the other operating expenses, 90% were fixed. Based on this information, prepare Great Giraffes' contribution margin income statement for last year.
Great Giraffes Traditional Income Statement (Absorption Costing) For the Year Ended December 31
Sales revenue | $996,000 |
Less: Cost of goods sold | 670,000 |
Gross profit | $326,000 |
Less operating expenses: | |
Selling and marketing expenses | $64,000 |
Website maintenance expenses | 58,500 |
Other operating expenses | 18,800 141,300 |
Operating income | $184,700 |
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