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Green Curry is a restaurant that caters to the needs of a small percentage of highly health-conscious consumers. It has an all- organic, vegan menu.
Green Curry is a restaurant that caters to the needs of a small percentage of highly health-conscious consumers. It has an all- organic, vegan menu. Since there are very few restaurants that offer the same unique services, customers are willing to pay a premium price for its products and services. In this scenario, Green Curry is following a: O mass market strategy O differentiation strategy O product diversification strategy O liquidation strategy
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