Green Foods is a company that offers a variety of healthful, organic meals. The company deals with several vendors who actually manufacture the foods according to guidelines set out by Green Foods. Unfortunately, one of the vendors distributed several cases of canned meats that are infected with salmonella. How an organization deals with a crisis is important. While mistakes may not be completely avoidable, poor crisis management is. In this exercise, you will help Green Foods deal with a major crisis involving contaminated food.

Green Foods discovers that some of its healthy foods line of meats may have been infected with salmonella. Roll over the items to read the hints. Drag the items to indicate the activity that is described and the function that the activity serves. Reputation Speechwriting Social media Press release management Crisis Community Opinion sampling communications Public affairs management involvement Green Food's Responses PR Activity PR Function Green Foods is not sure how big a hit its image has taken as a result of publicity about the salmonella. It decides to hire a survey research firm to Opinion Public affairs sample a broad section of consumers about the company's image. sampling The survey reveals that consumers do not trust any of the meat products that Green Foods currently has on the market. While less than 1 percent of Green Foods' products have salmonella, CEO Ron Lane delivers a widely covered speech Speechwriting Reputation announcing a total recall of its meat products. Lane did not write the speech management himself, but did give it his approval before delivering it. Lane personally contacts community leaders to let them know how he is responding. He tells them they can get more information about the Community responses and up-to-the-minute news at the company's Twitter feed. involvement Social media After the event is finally over and the company's reputation has been restored, Lane directs his contacts in Washington to meet with the press. The goal of the Crisis meeting is to discuss the company's belief that no new legislation is necessary to Press release communications deal with food safety. His PR officers distribute a Green Foods statement to the management reporters presenting the company's stand. Reset