"Green Marketing$$ has been a challenge to firms producing environmentally friendly products. The obstacles stated range from overexposure and lack of credibility, to the consumer not willing to pay a premium price for $$green$$ products, to poor implementation on the part of companies engaged in the practice. When faced with a decision to market its products as $$environmentally safe$$ or to market its products along conventional lines $($matching competitive positioning$)$ does the company have a responsibility to choose the more socially responsible manner or should the dictates of the marketplace $($i$.$e$.$ consumer$)$ decide its marketing strategy? How does your answer change $($or not change$)$ if it is a Christ$-$centered company?