Greenview Dairies produces a line of organic yogurts for sale at supermarkets and specialty markets in...
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Greenview Dairies produces a line of organic yogurts for sale at supermarkets and specialty markets in the Southeast. Economic conditions and changing tastes have resulted in slowing demand growth. After recently expanding capacity, the company is now operating at 65 percent of the new capacity. The company is considering dropping one of the yogurt flavors, mixed berry, in hopes of improving profitability. If the mixed berry variety is dropped, the revenue associated with it will be lost and the related variable costs saved. The production manager estimates that the fixed costs will also be reduced by 30 percent. The following quarterly product line income statements (in thousands of dollars) are available: Product Sales Vanilla $21,640 Peach $33,700 Mixed Berry $28,240 Variable costs 14,600 26,365 25,390 Contribution margin $7,040 $7,335 $2,850 Fixed costs allocated to each product line Operating profit (loss) 3,085 4,645 4,050 $3,955 $2,690 $ (1,200) Required: a-1. Complete the following differential cost schedule. a-2. From an operating profit perspective, should Greenview Dairies drop the mixed berry line? b. One of the sales reps for Greenview heard about the possibility of dropping the mixed berry line and warned the marketing manager that it was a mistake to consider the three products independently. Based on experience from stocking local grocery shelves, he knows that when customers stop seeing a particular flavor, they sometimes switch to a competitor, even for flavors Greenview might still sell. The financial staff sent a request to marketing asking for estimates of possible losses on the sales of other products. The marketing group responded that perhaps 5 percent of vanilla sales and 10 percent of peach sales would be lost if the mixed berry flavor is dropped. b-1. Complete the following differential cost schedule. b-2. Based on the estimate from the project manager, should Greenview Dairies drop the mixed berry line? Complete this question by entering your answers in the tabs below. ok Req A1 Req A2 Req B1 Req B2 ht Complete the following differential cost schedule. Revenue Less: Variable costs Contribution margin Less: Fixed costs Operating profit (loss) Status Quo Alternative: Drop Mixed Berry Difference Req A1 Req A2 > Book Print b-2. Based on the Complete this question by entering your answers in the tabs below- Req A1 Req A2 Req B1 Req B2 From an operating profit perspective, should Greenview Dairies drop the mi- should Greenview Dairies drop the mixed berry line? < Req A1 Req Print flavors Greenview might still sell. The sales of other products. The marketing group responded that perhaps 5 percent of vanilla sales would be lost if the mixed berry flavor is dropped. B1. Complete the following differential cost schedule. (Round your answers to 2 decimal places Revenue Less: Variable costs Contribution margin Less: Fixed costs Operating profit (loss) Status Quo Alternative: Drop Mixed Berry Difference < Req A2 Req B2 > sales of other products. The marketing group responded that per would be lost if the mixed berry flavor is dropped. B2. Based on the estimate from the project manager, should Gre should Greenview Dairies drop the mixed berry line? < Req B1 Greenview Dairies produces a line of organic yogurts for sale at supermarkets and specialty markets in the Southeast. Economic conditions and changing tastes have resulted in slowing demand growth. After recently expanding capacity, the company is now operating at 65 percent of the new capacity. The company is considering dropping one of the yogurt flavors, mixed berry, in hopes of improving profitability. If the mixed berry variety is dropped, the revenue associated with it will be lost and the related variable costs saved. The production manager estimates that the fixed costs will also be reduced by 30 percent. The following quarterly product line income statements (in thousands of dollars) are available: Product Sales Vanilla $21,640 Peach $33,700 Mixed Berry $28,240 Variable costs 14,600 26,365 25,390 Contribution margin $7,040 $7,335 $2,850 Fixed costs allocated to each product line Operating profit (loss) 3,085 4,645 4,050 $3,955 $2,690 $ (1,200) Required: a-1. Complete the following differential cost schedule. a-2. From an operating profit perspective, should Greenview Dairies drop the mixed berry line? b. One of the sales reps for Greenview heard about the possibility of dropping the mixed berry line and warned the marketing manager that it was a mistake to consider the three products independently. Based on experience from stocking local grocery shelves, he knows that when customers stop seeing a particular flavor, they sometimes switch to a competitor, even for flavors Greenview might still sell. The financial staff sent a request to marketing asking for estimates of possible losses on the sales of other products. The marketing group responded that perhaps 5 percent of vanilla sales and 10 percent of peach sales would be lost if the mixed berry flavor is dropped. b-1. Complete the following differential cost schedule. b-2. Based on the estimate from the project manager, should Greenview Dairies drop the mixed berry line? Complete this question by entering your answers in the tabs below. ok Req A1 Req A2 Req B1 Req B2 ht Complete the following differential cost schedule. Revenue Less: Variable costs Contribution margin Less: Fixed costs Operating profit (loss) Status Quo Alternative: Drop Mixed Berry Difference Req A1 Req A2 > Book Print b-2. Based on the Complete this question by entering your answers in the tabs below- Req A1 Req A2 Req B1 Req B2 From an operating profit perspective, should Greenview Dairies drop the mi- should Greenview Dairies drop the mixed berry line? < Req A1 Req Print flavors Greenview might still sell. The sales of other products. The marketing group responded that perhaps 5 percent of vanilla sales would be lost if the mixed berry flavor is dropped. B1. Complete the following differential cost schedule. (Round your answers to 2 decimal places Revenue Less: Variable costs Contribution margin Less: Fixed costs Operating profit (loss) Status Quo Alternative: Drop Mixed Berry Difference < Req A2 Req B2 > sales of other products. The marketing group responded that per would be lost if the mixed berry flavor is dropped. B2. Based on the estimate from the project manager, should Gre should Greenview Dairies drop the mixed berry line? < Req B1
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