Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. Why would a company rely on greenwashing as part of its sales marketing strategy?Explain in atleast 150 words.

Consumers today have increased expectations with regard to Truthfulness and Transparency in Advertising. Indicate two specific and distinct areas of concern where in the purchase of products, a consumers expectations would be particularly high in wanting both truthfulness and transparency. Explain In atleast 150 words .