Greggs: Food on the Go. Is it all about the food? Greggs, the Bakers, had long been the classic high street family business, loved for its fresh bread smells and even more for catering to the British love of a hot sausage roll. Analysts suggested Greggs was increasingly losing out to consumers who would rather spend their cash at coffee shops such as Costa and Starbucks. Both of these managed to do the opposite to Greggs and continued to grow store numbers throughout the recession of 2008. Also, the fresh bread market had now been decisively entered by the supermarkets with their economies of scale and ability to use products as attractive loss leaders. They had realised that fresh bread smells attract customers and could sell it more cheaply than Greggs, the Bakers. Enter Roger Whiteside Roger began his career at Marks and Spencer, where he spent 20 years, eventually becoming head of its food business. With his thinking that Marks and Spencer had no ambition and was missing out on the opportunities the internet had to offer, he was then one of the founding team of Ocado, the online grocery store. From 2004 to 2007, Roger took on yet another challenge, a successful turnaround as Chief Executive of the Thresher Group, an off-licence chain, which had to be repositioned in the market. Roger was appointed as Chief Executive of Greggs on 4 February 2013. After joining, Roger went straight into a store and shadowed the manager to understand the business better when he joined. According to Mintel data, the UK launched more plantbased food products in 2018 than any other nation. This could have been a challenge for a baker specialising in meat patties. However, news reports suggest that Roger Whiteside became vegan as well, and Greggs started developing an ever-increasing vegan menu. The same year he came up with a 5-year plan to end Greggs heritage as a baker and to move into food on the go. This was essentially selling affordable and freshly made takeaway snacks from the eternal sausage roll to new innovative products such as their famous and market-leading Vegan sausage roll. All this involved taking Greggs to where our customers are, making sure our shops are open when they need them and that we offer modern attractive shopping environments. This plan initially involved closing 79 in-store bakeries, cutting over 400 jobs (none forced: all through natural transition and voluntary redundancy in line with the firms family and caring image) and completely updating its supply chain in the process. The strategy also involved refreshing the Greggs brand and using marketing to position itself more as an alternative to McDonalds and Starbucks than your local bakery. However, in 2020 a new challenge hit Greggs. An acute shortage of truck and tanker drivers has led to a petrol supply crisis, and many supermarket shelves remain empty. Julie Palmer, a partner at the business recovery firm Begbies Traynor, said: Like many businesses, Greggs now faces the harsh bite of the supply chain crises. However, the baker may have been more prepared than most competitors as it stockpiled ingredients and equipment from 2019; its early actions may have seemed extreme at the time but will now help it shake off some supply chain challenges others are facing. Greggs have the ability to move stores as 94% of stores are leased, so it can close and move fast to a new location. In 2022, Greggs is planning to open 150 stores. In February 2022, the UK National rail started offering Free Greggs breakfast to commuters in an English borough to boost passenger numbers. As Roger Whiteside approached retirement age, the companys Retail and Property Director Roisin Currie is appointed to be the next CEO, to be effective from the date of the Companys Annual General Meeting in May 2022. In the interim period pending appointment as Chief Executive, Roisin will be appointed as CEO Designate and as an Executive Director with effect from 1 February 2022. According to Greggs CEO succession announcement document, Roisin currently holds the position of Retail and Property Director, with responsibility for Greggs retail operations across the UK and its central support team. Additionally, Roisin leads the development of the Greggs shop estate and its growing delivery business, in partnership with Just Eat. As a member of the companys Operating Board, she has played a key role in the development of the strategic plans set out last year. Prior to joining Greggs in 2010, Roisin worked at Asda where she held People Director roles responsible for the organisations retail and distribution operations. She is a trustee of the Greggs Foundation and is Chair of the Employers Forum For Reducing Re-offending. It is a critical period for Greggs where they plan to double their revenue by the year 2026 and the new CEO would have to play a vital role to achieve this target.

1- would you please help in diagnose the strategic issue.

2- Provide PEST, SWOT and value chain analysis.