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Grey Advertising/Canada Dry Account, Harvard Business School (9-579-012) How do you assess the utility of Ms. Swann's research? What is benefit of using in-depth interview

Grey Advertising/Canada Dry Account, Harvard Business School (9-579-012)

How do you assess the utility of Ms. Swann's research?

What is benefit of using in-depth interview and survey together?

Based on their marketing research, what strategy do you recommend for Canada Dry? What tactical suggestions? Why?

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