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[Grey] Kraft Heinz, the maker of Grey Poupon mustard, is trying to determine market opportunities for their new Don't Worry Dijon product. They collect information

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[Grey] Kraft Heinz, the maker of Grey Poupon mustard, is trying to determine market opportunities for their new "Don't Worry Dijon" product. They collect information about their brand's sales and the sales of all brands in the mustard category (including their own). Nationwide, there are 32M customers of mustard and last year, Grey Poupon sold $45M while all mustards sold $110M. The below table lists the number of consumers in select states or regions of the country and the brand sales of Grey Poupon and overall category sales in each region. Based on these data, what is the Brand Development Index (BDI) in Olivia Wilde's hometown of Washington DC, and what is the overall outlook for Grey Poupon in Washington DC according to BDI/CDI analysis? BDI=127; Outlook= Research reasons for poor performance BDI=107; Outlook=Great Potential BDI=107; Outlook=Invest, but monitor closely

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