Question
Grocery chains such as Kroger track consumers' purchasing habits through store loyalty cards. These cards collect purchasing data and build consumer profiles. How can grocers
Grocery chains such as Kroger track consumers' purchasing habits through store loyalty cards. These cards collect purchasing data and build consumer profiles. How can grocers such as Kroger use these data to create value for the firm and consumers?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
