Grocery shopping is a regular task of every household. Some consumers find their busy lifestyle makes the task stressful and some just have a dislike for grocery shopping. For some consumers online shopping may be an attractive alternative. The online grocery shopping market in Australia increased to $5.8 billion in 2020; this represents approximately 4 percent of the market (https://www.retailworldmagazine.com.au/australias-online-grocery-market-set-to-double/). A large supermarket chain is interested to understand the consumer attitudes to online supermarket shopping and to identify if any demographic and psychographic differences exist. A quantitative research method research will be applied using an online survey.

Instructions

1. Use Google Forms or. Qualtrics to record the questions for online distribution.
2. Write a report the structure of the questionnaire and the steps your group took in designing it to address the management problem. The sample Student Research project (see page 10 Measurement and scaling) or the questionnaire development section in a journal article can help you with the structure of this report.