Group in-class activity Unit 8 We can discuss many examples of product markets where global convergence is taking place. But we've also seen many product markets that are resisting homogenisation and are retaining their national distinctiveness Thinking of a product that is moving towards convergence, how will convergence Influence the marketing manager's job? 2 Thinking of a product that is resisting convergence, find examplese dinge and discuss what is the cause of divergence? TIME: 20 Min RUBRIC City of content: 70% Presentation Discussion: 30% 000 R Y O G Group in-class activity Unit 8 We can discuss many examples of product markets where global convergence is taking place. But we've also seen many product markets that are resisting homogenisation and are retaining their national distinctiveness Thinking of a product that is moving towards convergence, how will convergence Influence the marketing manager's job? 2 Thinking of a product that is resisting convergence, find examplese dinge and discuss what is the cause of divergence? TIME: 20 Min RUBRIC City of content: 70% Presentation Discussion: 30% 000 R Y O G