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group is expected to make a campaign around a social cause. we picked homelessness as our social cause, and our message is to brig heat

group is expected to make a campaign around a social cause. we picked homelessness as our social cause, and our message is to brig heat to the street, so we would provide them with warm cloth for winter, as we thinking instagram short for the campaign.

--> write comprehensive report around the group's efforts on creating the campaign and eventually making it viral. You may talk about the seed thought/ idea, stages of campaign creation and strategies employed for making it viral.

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