Groupon aired new advertisements during the Super Bow. The commercial starring actor Timothy Hutton, began with him discussing the human rights issues in Tibet stating that "Their very culture is in jeopardy". However he then follows this by saying "But they still whip up an amazing fish curry" whilst eating Tibetan food purchased via Groupon. The ad received a lot of backlash for its exploitation of Tibet resulting in the ad being pulled just four days later.

Identify the issue of the stakeholders: Groupon Customers, Community (Tibetans) and CEO of Groupon according to above mentioned ethical issue. Does their issue become crisis or where it falls under issue life cycle ?