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Groups of people from the same generation, referred to as generational cohorts, have comparable behavior related to purchase decisions because they have: the same number
Groups of people from the same generation, referred to as generational cohorts, have comparable behavior related to purchase decisions because they have: the same number of children. similar income levels and levels of educational attainment. shared experiences and are in the same stage of life. shared country culture and ethnic backgrounds. O foreign currency income expectations
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