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Grow Inc., a houseplant delivery company, has come up with a new product, the Office Bonsai Tree. Grow paid $ 1 0 0 , 0

Grow Inc., a houseplant delivery company, has come up with a new product, the Office Bonsai
Tree. Grow paid $100,000 for a marketing survey to determine the viability of the product.
Research shows that Office Bonsai will generate sales of $700,000 per year. The fixed costs
associated with this will be $180,000 per year. Variable costs will amount to 20% of sales. The
equipment necessary for the production of Office Bonsai will cost $820,000 and will be
depreciated straight line down to zero for the four years of the product life. This is the only
initial cost for the production. Grow is in a 25% tax bracket and has a required rate of return of
13%. Calculate the cash flows for the project and the NPV. Should Grow go ahead with the new
investment opportunity? Why or why not?

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