growth, maturity, and declineevery product has a life cycle story waiting to be told. story of a product that has progressed through the four product life cycle stages.

• ation.
• Identify what key events marked the start and the end of each stage. (e.g. Was it competitors' innovation? A new technology? etc.)
• Discuss product, price, place, and promotion strategy for each phase of the life cycle you find. You will see these 4 Ps will differ when the product shifts to another life cycle. Include your analysis of these differences.
• Pick a service brand and using it as an example, explain how services differ from goods, and also discuss whether services go through a life cycle.
  • Be sure to discuss the product, place, price, and advertisement strategy for each phase of the life cycle you find.
  • You will see these 4 Ps will differ when the product shifts to another life cycle. Include your analysis of these differences.