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Gucci, a fast - fashion company, deals with several companies as part of its sales network. Once such channel member is Floran Garment Inc. Very
Gucci, a fastfashion company, deals with several companies as part of its sales network. Once such channel member is Floran Garment Inc. Very often Gucci dictates what types of clothes Floran Garment Inc. should make, when they should be delivered and even at what price. Both companies can walk away if they are not happy with the way things are going. This channel design can best be described as an:
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contractual VMS
administered VMS
vertical integrated VMS
corporate VMS
wholesalersponsored VMS
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