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Gucci manufacturer of high-end designer apparel Competition in the luxury apparel industry is high and the market driven by quality. Service and price. 1-Explain the
Gucci manufacturer of high-end designer apparel Competition in the luxury apparel industry is high and the market driven by quality. Service and price. 1-Explain the strategy based on the number of the intermediaries. Here gucci in this case used Exclusive distribution. The question is : identify the strategy that would be best suited to help Gucci obtain an edge over its competitors? Three strategies based on the number of intermediaries are exclusive, selective, and intensive distribution so it must one of these
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