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GUCS LIUIT 321 You must decide whether to launch a product that has been under development for a long period of time, but for which

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GUCS LIUIT 321 You must decide whether to launch a product that has been under development for a long period of time, but for which profitability is still uncertain. You estimate that the cost of launching the product if it ultimately proves unprofitable is $60 million, while the cost of aborting the product launch today is $40 million. Based on the expected error cost, the minimum probability of profitability necessary to justify going through with the product launch is C 67%. 60%. 33%. 40%

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