Guestion I

According to Table $6-3,$ weeks $5,12,22,23,36,$ and $37$ were highly important sales weeks for Rocket. Weeks $2,8,$ and $31$ were important sales weeks for the competition. If data on promotional activity are not known, its presence is usually inferred by abnormally high sales of the brand or category, a cut in price, or both. Reviewing these weeks, and nearby weeks, discuss the effects on Rocket and its competitors on

Total category volume

Total category dollar spending

Each other's volume $($Rocket$\text{'}$s and competitors'$)$

t$.$ Sales in the weeks following high volume movement