Question
Guided Response : I need to propose an alternative sample choice with justification, special circumstances, or issues that may need attention in your peer's sample.
Guided Response: I need to propose an alternative sample choice with justification, special circumstances, or issues that may need attention in your peer's sample. Note that this discussion is reinforcing the fact that you can get many different samples from the same population.
State the organizational or industry purpose
Industry- Starbucks Coffee Company
The purpose of the product is to provide an experience that changes how the world thinks about coffee.
Identify the product or services selected for conducting the survey.
Coffee is the product selected for the survey.
State the problem that the product or service will solve.
Coffee is facing completion in Asia, where tea is popular. Therefore, the product aims to solve the cultural problem concerning the demand for the product. Typically, the product will assess if the particular country's culture influences the need of the company's product (Sharpe, Veaux, & Velleman, 2019).
Explain what the organization wants to learn about the product or services from the survey.
Primarily, Starbucks wants to learn several things about coffee offered to consumers in Asian countries, and First, Starbucks wants to know the test and preference for the targeted market. Besides, they want to understand the role of culture in consumer behavior. Moreover, Starbucks is interested in knowing pricing strategies in the market and attracting customers despite the popularity of tea in the region. Finally, the company aims to understand how the product can be modified to meet the consumers' expectations (Goh et al., 2022).
Explain how you determined your sample population and why your sample choice will get you the data you need.
The sample population will be determined by getting in touch with Asian countries. These countries will be selected randomly to minimize biases. Further, the participants will be selected based on age randomly. I believe that my research will be appropriate because it contains both qualitative and quantitative data. The data will be primary, therefore, will be reliable and valid.
Determine a sample size that will adequately represent the population for your example and how you determined this is an adequate sample size in your survey.
The optimal sample will be determined from a sample population of 20,000 participants. The confidence level and the margin of error will be 95 and 5 percent. Five countries in Asia will be sampled randomly, of which 4,000 people will be needed for the study per country to generalize the whole population.
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