Guided Response: I need to propose an alternative sample choice with justification, special circumstances, or issues that may need attention in your peer's sample. Note that this discussion is reinforcing the fact that you can get many different samples from the same population.

• State the organization's industry or purpose.

The organization I will be using is my current employer, Paychex. The company's purpose is to be a leading provider of payroll, human resource, and employee benefit services through working as a partner with the businesses of America. (Paychex, 2022)

• Identify the product or services selected for conducting the survey.

The product and services selected in this survey will be Paychex's Flex software which is the core product of its payroll business.

• State the problem that the product or service will solve.

This product solves is the navigation of complex tax laws and reporting issues that businesses must follow to be in accordance with federal and state mandates. Paying employees is a critical aspect of any employer's overhead and Paychex Flex offers a platform that truly simplifies the complexity.

• Explain what the organization wants to learn about the product or services from the survey.

Paychex wants to learn from this sample population what the customer wants to see when they are processing payroll. In addition, Paychex wants to better understand its consumer preferences not just in one region but across the United States. This survey will also focus on areas of improvement and software challenges that currently face the organization. Finally, Paychex wants to learn why business owners ultimately decide to make the change and what it takes to be superior to its current competitors.

• Explain how and where you determined your sample population and why your sample choice will get you the data you need.

The sample population will be gathered from our current database of over 600,000 customers across all 50 states. I think it is important to have a great deal of randomness and diversity within the selected population. Offering a population of unique customers that use different versions of the product we are studying will give us valuable results. Of our 600,000 customers, we will sort out the sample population from various regions and sectors with an emphasis on the SMB (small-medium business) market.

• Determine a sample size that will adequately represent the population for your example and how you determined this is an adequate sample size in your survey.

According to the text, the size of the sample can provide valuable data regardless of the size of the population. (Sharpe, 2022) In this survey, the recommended number of participants would be 6,600. I came up with this sample size, as it would represent nearly 1% of the customer base having their voices heard.