Guidelines for creating and measuring ROI from brand marketing activities include which of the following:

a$.$

Spend wisely $-$ Investing in distinctive and well$-$designed marketing activities increases the chance for a more positive and discernible ROI

b$.$

Look for benchmarks $-$ Understand the target market before entering.

c$.$

Be strategic $-$ Use a structured approach to planning, implementing, and interpreting marketing activity.

d$.$

Be observant $-$ Qualitative and quantitative insights can help in understanding brand performance.

e$.$

All of the above