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Gupta and Lehmanns customer equity study showed that customer equity was measurably impacted most by: reducing the cost of new customer acquisition increasing customer retention
- Gupta and Lehmanns customer equity study showed that customer equity was measurably impacted most by:
- reducing the cost of new customer acquisition
- increasing customer retention rates
- raising product margins
- increasing stock prices
- All of the following represent lifestyle changes relevant to predicting LTV change except:
- A customer signs up for an e-mail newsletter.
- A privately held business goes public.
- A customer earns an advanced degree.
- A customers health status changes.
- Traditional measures of financial success emphasize:
- prioritizing long-term value over short-term value
- prioritizing short-term value over long-term value
- balancing short-term value with long-term value
- focusing on long-term value to the exclusion of short-term value
- Legacy metrics include all of the following EXCEPT:
- cost of goods sold
- number of new customers acquired
- earnings before interest, taxes, depreciation, and amortization
- customers LTV-based metric
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