Question
GXC Corp is a U.S. manufacturer of scientific instruments. GXC's sales are entirely in the Eurozone. GXC's selling price per instrument is currently 100. GXC
GXC Corp is a U.S. manufacturer of scientific instruments. GXC's sales are entirely in the Eurozone. GXC's selling price per instrument is currently 100. GXC expects a sales volume of 2,000 instruments. GXC sources components from the Eurozone. The cost of the components is fixed in euros. For each instrument, the components cost is 20. Other variable production costs, incurred in the assembly of the instrument in the U.S., are $25 per instrument. The fixed operating costs are $50,000. Assume today's spot FX rate is 1.25$/ and the euro were to depreciation by 10%.
(1) Find GXC's optimal FX pass-through policy, assuming that sales volume changes when price changes, and GXC has no competitor.
(2) Assume the price elasticity of demand for GXC's product is 1.5. Find the operating exposure based on the optimal pass through rate in question (1).
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started