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H A B D E F G Roomba Vacuum uses television advertising blitzes to generate consumer interest in its highly-touted roomba robot vaccuums. The TV
H A B D E F G Roomba Vacuum uses television advertising blitzes to generate consumer interest in its highly-touted roomba robot vaccuums. The TV advertising directs customers to the Roomba website for more information. Once on the website, customers get a "no-money-down, four equal monthly payments" coupon that customers can use against their purchase at checkout. Virtually all customers will use this coupon in making their final purchases. As a result, Roomba Vacuum carries a substantial balance in accounts receivable. It is imperative that the company manage credit risk, and careful attention is paid to the "accounts receivable turnover ratio" and the 1 days outstanding." N During 2020, net credit sales were $6,000,000. The sales were evenly spread throughout the year. The beginning-of-year net realizable value of accounts receivable was $2,150,000 and the end-of-year balance was $2,650,000. 3 4 (a) Calculate the "accounts receivable turnover ratio" and the "days outstanding." (Points: 8) 01 Accounts Receivable Turnover Ratio: 6 7 8 00 9 9 10 Days Outstanding 11 12 13 14 15 (b) ) In addition to the facts above, suppose Roomba plans to run major holiday sales campaign in December of 2020. This campaign allows no payments until 2021! This campaign is forecasted to generate an additional $3,000,000 in credit sales and is forecasted to result in an end-of-year receivable balance of $5,650,000). What is the impact on the ratios (compared to the values you computed in part (a) if this campaign is approved? (Points:8) 16 Accounts Receivable Turnover Ratio: 17 H (b) In addition to the facts above, suppose Roomba plans to run major holiday sales campaign in December of 2020. This campaign allows no payments until 2021! This campaign is forecasted to generate an additional $3,000,000 in credit sales and is forecasted to result in an end-of-year receivable balance of $5,650,000). What is the impact on the ratios (compared to the values you computed in part (a) if this campaign is approved? (Points:8) 16 Accounts Receivable Turnover Ratio: 17 18 19 20 21 Days Outstanding 22 23 24 Having calculated (b) above, if you're the President of Roomba, and the VP of Sales presents this Holiday campaign for you to consider implementing, would you approve it? Why or why not? (Points:5) 25 26 27 28 (c) 29 30 31 32 33 34 35 36 37 38
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